Our mandate as an organization is to educate and expose, expose and educate. The work on these pages – the facts, the data, the documentation – is the primary manifestation of this mandate. Of course, we’re also out there – protesting, tabling, meeting with legislators, talking at high schools and colleges, etc. When trying to reach the masses, however, nothing is more effective and efficient than media, which as those who’ve been following can attest, we’ve been quite successful at (HBO, CNN, ESPN, Washington Post, Philadelphia Inquirer, USA Today, among many others).
Similarly, billboard campaigns. Having already hit NY and California – with more to come – we now take our fight directly to the heart of Thoroughbred Racing in America: Kentucky. For eight hours today, we will have two mobile billboards circling the entrance to Churchill Downs and traversing the streets of Louisville. The message:
Please help us end horseracing in the United States: donate here. Thank you.